Via The New York Times: When I’m not blogging away about technology for the Bits Blog, I’m also an adjunct professor at New York University in the Interactive Telecommunications Program. The program is a technology-focused graduate course, so it came as no surprise when four of my students walked into class in early April with fancy new Apple iPads in...

Virgin America has fully embraced social media and recognized the power it holds. It has used social media to share exciting news with followers while also interacting with their consumers. Their Twitter feed includes great fare updates and news about sponsored events. Even the band Filter’s Robert Patterson tweeted about their recent music festival sponsored...

Social media started with connecting users through virtual networks. Now social media connects users via location. Location based apps have been on the rise lately, both in popularity as well as number of apps on the market. This latest fad in recording your location by “checking in” has taken a new turn: geocaching. With geocaching.com, there is a...

Social media is all about connecting users, right? Businesses were quick to realize that social media provides a marketing platform that will connect their brands with their audiences. Soon companies had their own Facebooks, YouTube channels, and Twitter accounts. Now brands were able to interact with consumers at the most convenient touch-point. With the...

This is a great post by Seth Godin on the importance of quality employees… If you want something done, perhaps you would ask a professional to do it. Someone who costs a lot but is worth more than they charge. Someone who shows up even when she doesn’t feel like it. Someone who stands behind her work, gets better over time and is quite serious ...