Dec 20, 2008
Web Site Marketing Strategy: Planning Your Web Campaign. Your web site marketing campaign strategy should be a living breathing entity, one that needs to be taken care of daily, and fed properly to grow. There are three critical steps to conducting a proper webs site campaign: Planning, Development, and Management. In this post, I will be discussing the planning phase, be sure to check back in over the next few weeks for an update on campaign development and management.
Properly planning out your web site marketing strategy is critical to the success of the campaign. Think about building a house. You can’t simply dive in and begin construction,designing as you go, you need a well formulated, thought out construction plan/blueprint, to help guide you as you develop. There are several important components that need to be taken into consideration while planning your strategy, including:
- Your Competitors - What are they doing in the online space? What can you learn from them?
- Website Functionality - How do you want your web site to function? What types of technology do you want to implement?
- Website Design - What do you want your web site to look like? Feel like to users?
Once you have these questions answered, you can begin developing your web site strategy, but remember it is much more difficult to make changes once the development has begun. Proper planning can save you valuable time and money, and make the entire campaign run much more smoothly.
