Online advertising directly impacts web design strategy. Over the past decade, online advertising has made a large impact in the marketing space, and the way that companies represent themselves online. In the past, online ads were viewed much like television commercials, unpopular amongst consumers, and marketing experts had not fully bought-in to their value. Now, online visitors seem to expect to find ads on commercial sites, and advertisers, now understanding the real value of the advertisements, have even begun to develop new and innovative advertisement techniques.
One great example of this is an ad that Mac placed on the Wall Street Journal home page.
Mac broke the boundaries of traditional online advertising, and inadvertently, created a viral video campaign that flew with amazing success around the net.
The learning lesson here? If you are going to advertise online, throw away traditional marketing boundaries, and think outside of the box…er…banner ad. It is only through creativity that this industry will grow and prosper.
