Branding Strategies: Energizing & Supporting your Customers Last year, social media expert Chris Brogan wrote an article on 50 ways that marketers can use social media to improve their marketing.  The article became extremely popular amongst marketers, causing another social media expert, Jeremiah...

Campaign Strategy: Main Benefits fo Social Media Marketing If you are struggling to convey the value that social media marketing has to your business or organizations, the below chart from eMarketer may be able to help you make your case a little stronger.  Experts asked US Marketing Executives across...

Campaign Strategy: Marketing to Women Online Women influence more than 80 percent of all purchases in the U.S., so learning how to effectively market to them online could be critical to your business’s survival.   When marketing a product or service to women, it is important to remember that women...

Business Metrics: Tools for Effective Social Media Measurement One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your campaign.  Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing...

One of the first things that a lot of companies will do in their social media strategy is to create a social network profile, via MySpace, Facebook, Ning, or other network, but knowing how to fully utilize that profile is another matter entirely.  Many companies look at a social network profile as a...

Marketing Trends: Social Media meets Astronomy Yesterday, the Brains on Fire blog wrote a post about how social media relates to a relatively unusual topic… Astronomy.  They wrote: “Did you know that astronomers just discovered that the Milky Way is 50% larger than they originally thought?...

Type your name into Google and see what happens.  If you have multiple forms of informative content about you appearing in the top ten, congratulations, you are pretty well branded online.  If your results are slim however, you may have some work to do to increase the power of your name.  Large corporations...

Exciting internet marketing news… Twitter has finally found their revenue model! “How will Twitter make money?”  This was the golden question being asked in 2008 by social media experts and Fortune 500 brands alike. The $500-million question (the amount, mostly in stock options, that Facebook...