Branding Strategies: Energizing & Supporting your Customers Last year, social media expert Chris Brogan wrote an article on 50 ways that marketers can use social media to improve their marketing.  The article became extremely popular amongst marketers, causing another social media expert, Jeremiah Owyang, to modify the list and segment the 50 social media...

Campaign Strategy: Main Benefits fo Social Media Marketing If you are struggling to convey the value that social media marketing has to your business or organizations, the below chart from eMarketer may be able to help you make your case a little stronger.  Experts asked US Marketing Executives across the country what they believed the main benefits of social...

Campaign Strategy: Marketing to Women Online Women influence more than 80 percent of all purchases in the U.S., so learning how to effectively market to them online could be critical to your business’s survival.   When marketing a product or service to women, it is important to remember that women operate under a different set of rules than men.  They take...

Business Metrics: Tools for Effective Social Media Measurement One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your campaign.  Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing consultants and marketers a like with the right metrics...

One of the first things that a lot of companies will do in their social media strategy is to create a social network profile, via MySpace, Facebook, Ning, or other network, but knowing how to fully utilize that profile is another matter entirely.  Many companies look at a social network profile as a way to plug their brand as often as possible, spamming anyone...