Exciting internet marketing news… Twitter has finally found their revenue model!
“How will Twitter make money?” This was the golden question being asked in 2008 by social media experts and Fortune 500 brands alike. The $500-million question (the amount, mostly in stock options, that Facebook reportedly offered to buy Twitter) has plagued the company since its rise in popularity, and the company finally has an answer.
Twitter’s new revenue model revolves around the sale of corporate accounts, Twitter co-founder Biz Stone says, Twitter will earn revenue from such companies as JetBlue, Comcast and Dell, which already use the social networking tool to build brand awareness and grassroots advertising. In exchange, Twitter will work with these companies to build corporate-exclusive features, such as identity verification for accounts. Stone comments, “Like, users who want to know: is that the real Shaquille O’Neal or not?” Stone said. “Maybe we could help users by saying, Yup, definitely the real Shaquille O’Neal. That’s a real account. We checked with them.”
There are other cool new features on the way, says Stone, although they will not be released to the public just yet, but one thing was made clear: Advertising is not the route they’ll take
internet marketing, social media marketing, social media news, twitter
