Online Video Marketing: The SEO Value of Videos We have all seen the increase in video marketing over the past few months, and heard all of the chatter about the value of video from marketing experts, but did you know that video marketing, or social videos, are also an extremely valuable SEO tool?  Well, you do now!  According to a study by Nate Elliott, now...

Corporate Video Production: Video Marketing - 5 Steps for Success Online Videos have been named the primary focus of marketers in 2009, as it allows brand marketers to create and send out a message on multiple levels via visual imagery, the spoken word, music and visual text.  In this exciting world of new media and social media, video can and will play an...

Marketing Trends: What’s Does it Take to Find a Great Social Network Application? My colleague, Jean Ann Van Krevelen recently wrote a post about “Using Applications is Social Network Profiles.”  She writes, “Social media platforms, particularly social networking sites,  have made the use of profile applications an integral part of the user experience....

Branding Strategies: Online Etiquette: Not So Far From Everyday Manners… One of the most common questions I receive from clients merging into the online space is how do I communicate with my “new friends” online, or “how do I reach out and make friends online?”  The answer is deceptively simple, and it is a question in return.  I reply, “how do you...

Campaign Strategy: Link Building - part 2 When devising the strategy for your social media campaign, it is important to understand that there are two main types of social media sites, networking sites and link building sites, and each category has it’s own rules and best practices.  In my last post, I discussed the link building side of social media,...