Campaign Strategy: Social Media Link Building
When devising the strategy for your social media campaign, it is important to understand that there are two main types of social media sites, networking sites and link building sites, and each category has it’s own rules and best practices. In my past posts I have discussed how to effectively use social networking sites to increase your brand awareness and promote your products/services, so in the next few posts I want to discuss the link building side of social media, and teach you a few tricks of the trade. In this post, I will discuss what link building is and why you should engage in it, and in my next post, I will share with you some link building best practices, and help you begin your bookmarking strategy.
First of all, lets start at the begining. Link Building is the process of creating inbound links to ones own website. This can be done by reciprocal links, being listed in e-zines, newsletters, directories, search engines, etc. Link building is one of the best ways to increase your search rankings and drive traffic to your website, but if you expect to see results, you must learn how to build links correctly, and place them on the right link building sites. Social Marketing expert Michelle MacPhearson explains, “link building sites are typically social bookmarking sites, sites where you can add your articles (and link to your site within the article) and sites where users submit content or links to content and other users vote that content up or down.”
Some of the most popular link building social media Web sites include:
I know this may seem like a lot of Web sites to submit your links to, but think of it this way… If you submit 1 link a day to 4 social bookmarking Web sites, every day for a month, you will have over 120+ links linking back to your website.
To make things even better, there are several bookmark aggregator sites out there that will allow you to streamline your submission process and help you organize your submission process. One of my favorites is Social Poster, a social bookmarketing aggregator that allows you to submit your posts to multiple bookmarking Web sites with one click. This tool has rapidly decreased the amount of time I am spending bookmarking my submissions, and offers over 70+ social bookmarking sites for you to submit to.
Now that you understand what link bulding is, and why you should engage in a link building strategy, take a little time to think about which social bookmarking platforms will work best for your campaign. Each network targets a different type of content, and each site has a different audience that you will be reaching, so it is important for you to understand where you want to target your campaign to see the best results. In my next post I will be taking you a step deeper into link building, by explaining some best practices of the trade, and helping you begin to build out your own link building strategy.
link building, search engine optimization, SEO tools, Social Media, social media tools
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