One of the top questions that I receive about Social Media Marketing, is “which platforms/websites should I use to build my company’s business?”  The answer that I give is always the same:  “It depends.”  You see, there is no one-size fits all answer or approach to social media marketing.  Successful campaigns are developed by...

Branding Strategies: Identifying the “Best” Brand Evangelists Yesterday I wrote about a case study for CashForGold, and their mistake of not developing sincere brand evangelists in today’s market.  In this post, I want to talk to you about brand evangelism and how to determine which customers will make the best brand evangelists for your...

Campaign Strategy: SEO & Social Media - Part 1 - Strategy Development Any website that is aimed towards sales or eCommerce should have a search engine optimization (SEO) strategy built in to the development process.  Search engine optimization aims to get more visitors to a website by helping it get higher rankings in the search engines. This simply means...

A few weeks ago, amateur sociologist Rob Cockerham of Cockeyed.com wrote a negative/funny article about the questionable business practices of Cash4Gold, a company that offers money for gold jewelry and coins you send them. I suggest you read his article, “Cash4Gold Will Offer One-Third of the Actual Value for your Gold.” Soon after being written,...

Branding Strategies: New Skittles Marketing: Successful Branding Strategy? The internet marketing industry has been full  of chatter about Skittles’ new internet marketing campaign.  Skittles tried an interesting new approach to online marketing and social media when they launched their new company website, on a wikipedia portal, featuring a live Twitter...