One of the top questions that I receive about Social Media Marketing, is “which platforms/websites should I use to build my company’s business?”  The answer that I give is always the same:  “It depends.”  You see, there is no one-size fits all answer or approach to social...

Branding Strategies: Identifying the “Best” Brand Evangelists Yesterday I wrote about a case study for CashForGold, and their mistake of not developing sincere brand evangelists in today’s market.  In this post, I want to talk to you about brand evangelism and how to determine which...

Campaign Strategy: SEO & Social Media - Part 1 - Strategy Development Any website that is aimed towards sales or eCommerce should have a search engine optimization (SEO) strategy built in to the development process.  Search engine optimization aims to get more visitors to a website by helping it...

A few weeks ago, amateur sociologist Rob Cockerham of Cockeyed.com wrote a negative/funny article about the questionable business practices of Cash4Gold, a company that offers money for gold jewelry and coins you send them. I suggest you read his article, “Cash4Gold Will Offer One-Third of the...

Branding Strategies: New Skittles Marketing: Successful Branding Strategy? The internet marketing industry has been full  of chatter about Skittles’ new internet marketing campaign.  Skittles tried an interesting new approach to online marketing and social media when they launched their new company...

This eye opening video on Globalization was made by Karl Fisch, Scott McLeod, and Jeff Bronman, and has received well over 2 million views since it was posted in October 2008.  Enjoy…. The Top 10 demand Jobs in 2010 did not exist in 2004: An example is community manager a position that did not...

When video marketing emerged on the scene years ago, many marketers decided to focus on developing strategies for user generated video campaigns, where users submitted their own videos to corporations to represent their brands or products.  Now, as video evolves into a multi-dimensional medium, user...

The Association of National Advertisers (ANA) recently completed a study showing the effect the recession is having on the marketing industry.  This is the second part of a two-part study, the first part was taken back in August of 2008 and asked if marketers thought their budgets would increase, decrease...

Of Facebook’s 150 million members, 25 million are strictly mobile users, utilizing their mobile phone to manage, interact, and grow their accounts.  With all of the new mobile phone technologies arriving from Apple, Nokia, and Blackberry, users are able to engage online via cell phone, as easily as...