The Key To Social Media Marketing

One of the top questions that I receive about Social Media Marketing, is “which platforms/websites should I use to build my company’s business?”  The answer that I give is always the same:  “It depends.”  You see, there is no one-size fits all answer or approach to social media marketing.  Successful campaigns are developed by understanding this critical lesson, and creating a tailored strategy that takes into consideration the following factors:

1. Your current brand position online
2. Current social media tactics being used
3. Your company’s goals
4. Your goals for this campaign (i.e. sales increase, brand recognition, reputation management)
5. Your target audience & their online behaviors

Once you have a thorough understanding of your current standing in the interactive realm, and the key factors listed above, you can begin to develop your social media campaign.