Mar 26, 2009
One of the top questions that I receive about Social Media Marketing, is “which platforms/websites should I use to build my company’s business?” The answer that I give is always the same: “It depends.” You see, there is no one-size fits all answer or approach to social media marketing. Successful campaigns are developed by understanding this critical lesson, and creating a tailored strategy that takes into consideration 
the following factors:
- Your current brand position online
- Current social media tactics being used
- Your company’s goals
- Your goals for this campaign (i.e. sales increase, brand recognition, reputation management)
- Your target audience & their online behaviors
Once you have a thorough understanding of your current standing in the interactive realm, and the key factors listed above, you can begin to develop your social media campaign.
