Virgin America has fully embraced social media and recognized the power it holds. It has used social media to share exciting news with followers while also interacting with their consumers. Their Twitter feed includes great fare updates and news about sponsored events. Even the band Filter’s Robert Patterson tweeted about their recent music festival sponsored by Virgin America. It is clear that Virgin America has put great effort into communicating their company culture and understanding their audience. One tweet even references a flight giveaway at the music festival. The winner was chosen based on who submitted the best pick up line!
Today, Virgin America tweeted something that will really get followers pumped. They have incorporated social media into their marketing plan in a more tangible away. Aside from their Twitter update announcing their new routes from California to Mexico, they have kicked off a social media location element of their launch. Users with Loopt Star, a location-based app, can check in today at either the Los Angeles Airport (LAX) or San Francisco’s (SF) airport and can receive two for one airfares on their new Mexico routes!
This special fare will be available just for three days.
Further, in addition to the air fare sale, Virgin America is also featuring a taco truck to spread awareness, offer two for one tacos that cost only $1, and all proceeds will be donated to an animal rescue program. Checking in at the taco truck will also activate the two-for-one special flight fare. That’s a whole lot of bang for your buck, uh…check-in. With Virgin America’s warmth towards social media and offering of free wifi onboard, they may be starting to set themselves apart from their competitors…if only they flew to every city.
