Branding Strategies: Identifying the “Best” Brand Evangelists Yesterday I wrote about a case study for CashForGold, and their mistake of not developing sincere brand evangelists in today’s market.  In this post, I want to talk to you about brand evangelism and how to determine which...

Campaign Strategy: SEO & Social Media - Part 1 - Strategy Development Any website that is aimed towards sales or eCommerce should have a search engine optimization (SEO) strategy built in to the development process.  Search engine optimization aims to get more visitors to a website by helping it...

A few weeks ago, amateur sociologist Rob Cockerham of Cockeyed.com wrote a negative/funny article about the questionable business practices of Cash4Gold, a company that offers money for gold jewelry and coins you send them. I suggest you read his article, “Cash4Gold Will Offer One-Third of the...

Branding Strategies: New Skittles Marketing: Successful Branding Strategy? The internet marketing industry has been full  of chatter about Skittles’ new internet marketing campaign.  Skittles tried an interesting new approach to online marketing and social media when they launched their new company...

Branding Strategies: Online Etiquette: Not So Far From Everyday Manners… One of the most common questions I receive from clients merging into the online space is how do I communicate with my “new friends” online, or “how do I reach out and make friends online?”  The answer is deceptively simple,...

Branding Strategies: Energizing & Supporting your Customers Last year, social media expert Chris Brogan wrote an article on 50 ways that marketers can use social media to improve their marketing.  The article became extremely popular amongst marketers, causing another social media expert, Jeremiah...

Type your name into Google and see what happens.  If you have multiple forms of informative content about you appearing in the top ten, congratulations, you are pretty well branded online.  If your results are slim however, you may have some work to do to increase the power of your name.  Large corporations...