Branding Strategies: 10 Ways to Boost the Value of Your Blog Chris Baggot,CEO and Co-Founder of Compendium Blogware, recently wrote a post for iMedia Connection that I found very valuable on 10 ways to boost the value of your corporate blog.  Here are some great points from Chris. This past year was a tough one for corporate blogging, especially considering...

Branding Strategies: Identifying the “Best” Brand Evangelists Yesterday I wrote about a case study for CashForGold, and their mistake of not developing sincere brand evangelists in today’s market.  In this post, I want to talk to you about brand evangelism and how to determine which customers will make the best brand evangelists for your...

Marketing Trends: What’s Does it Take to Find a Great Social Network Application? My colleague, Jean Ann Van Krevelen recently wrote a post about “Using Applications is Social Network Profiles.”  She writes, “Social media platforms, particularly social networking sites,  have made the use of profile applications an integral part of the user experience....

Campaign Strategy: Link Building - part 2 When devising the strategy for your social media campaign, it is important to understand that there are two main types of social media sites, networking sites and link building sites, and each category has it’s own rules and best practices.  In my last post, I discussed the link building side of social media,...

Campaign Strategy: Social Media Link Building When devising the strategy for your social media campaign, it is important to understand that there are two main types of social media sites, networking sites and link building sites, and each category has it’s own rules and best practices.  In my past posts I have discussed how to effectively use social...

Campaign Strategy: Online Community Best Practices As social media continues to sweep the nations, more and more companies are venturing into the online community space to promote their company’s products or services.  Unfortunately, all too many of these companies fail because they are looking at online communities solely as a new way to market...