Campaign Strategy: Online Community Best Practices As social media continues to sweep the nations, more and more companies are venturing into the online community space to promote their company’s products or services. Unfortunately, all too many of these companies fail because they are looking at online communities solely as a new way to market...
Campaign Strategy: Main Benefits fo Social Media Marketing If you are struggling to convey the value that social media marketing has to your business or organizations, the below chart from eMarketer may be able to help you make your case a little stronger. Experts asked US Marketing Executives across the country what they believed the main benefits of social...
As the co-founder of Social Media Solutions, Lauren’s expertise and enthusiasm translate into smart, innovative social media campaigns that complement traditional marketing efforts and provide measurable results. Her proven passion for learning, high level of energy, and years of experience in the interactive realm have made her a popular speaker across the country. Organizations benefit from her deep understanding of topics such as social media for small businesses, social media within political campaigns, and social media for higher education.