Below is a post from my company’s (Social Media Solutions)  blog…Enjoy! Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe’s blog  “The Social Organization.” Activity Metrics Pageviews Unique visitors Members Posts (ideas/threads) Number of groups (networks/forums) Comments...

Understanding social media and its impact on your business is critical. Static websites are no longer the pinnacle of communication, as today’s consumer seeks engagement and two-way conversations.  As consumers are increasingly empowered to take control of brands online through user generated content, blogs, forums etc, marketers must adopt new ways of...

One of the top questions that I receive about Social Media Marketing, is “which platforms/websites should I use to build my company’s business?”  The answer that I give is always the same:  “It depends.”  You see, there is no one-size fits all answer or approach to social media marketing.  Successful campaigns are developed by...

Branding Strategies: Identifying the “Best” Brand Evangelists Yesterday I wrote about a case study for CashForGold, and their mistake of not developing sincere brand evangelists in today’s market.  In this post, I want to talk to you about brand evangelism and how to determine which customers will make the best brand evangelists for your...

A few weeks ago, amateur sociologist Rob Cockerham of Cockeyed.com wrote a negative/funny article about the questionable business practices of Cash4Gold, a company that offers money for gold jewelry and coins you send them. I suggest you read his article, “Cash4Gold Will Offer One-Third of the Actual Value for your Gold.” Soon after being written,...

Marketing Trends: Top Consumer Trend Predictions for 2009 As we approach the end of 2008, and businesses begin to prepare for the new year, it is important that marketers begin looking ahead to try to understand the top consumer trends that are forecasted for 2009.  There are many new changes in the ways consumers are behaving, and as a result the traditional...