Understanding social media and its impact on your business is critical. Static websites are no longer the pinnacle of communication, as today’s consumer seeks engagement and two-way conversations.  As consumers are increasingly empowered to take control of brands online through user generated content,...

A few weeks ago, amateur sociologist Rob Cockerham of Cockeyed.com wrote a negative/funny article about the questionable business practices of Cash4Gold, a company that offers money for gold jewelry and coins you send them. I suggest you read his article, “Cash4Gold Will Offer One-Third of the...

Marketing Trends: Top Consumer Trend Predictions for 2009 As we approach the end of 2008, and businesses begin to prepare for the new year, it is important that marketers begin looking ahead to try to understand the top consumer trends that are forecasted for 2009.  There are many new changes in the...