A few weeks ago, amateur sociologist Rob Cockerham of Cockeyed.com wrote a negative/funny article about the questionable business practices of Cash4Gold, a company that offers money for gold jewelry and coins you send them. I suggest you read his article, “Cash4Gold Will Offer One-Third of the Actual Value for your Gold.” Soon after being written,...

Internet Marketing News: Online Video Named as a Primary Focus of Marketers in 2009 According to a recent survey, conducted by PermissionTV of more than 400 senior-level decision makers online video is now the top priority for digital marketing budgets for 2009.  The study finds that more than 50% of marketers surveyed are planning to launch an online video...

Campaign Strategy: Marketing to Women Online Women influence more than 80 percent of all purchases in the U.S., so learning how to effectively market to them online could be critical to your business’s survival.   When marketing a product or service to women, it is important to remember that women operate under a different set of rules than men.  They take...

Exciting internet marketing news… Twitter has finally found their revenue model! “How will Twitter make money?”  This was the golden question being asked in 2008 by social media experts and Fortune 500 brands alike. The $500-million question (the amount, mostly in stock options, that Facebook reportedly offered to buy Twitter) has plagued the company...

Marketing Trends: Top Consumer Trend Predictions for 2009 As we approach the end of 2008, and businesses begin to prepare for the new year, it is important that marketers begin looking ahead to try to understand the top consumer trends that are forecasted for 2009.  There are many new changes in the ways consumers are behaving, and as a result the traditional...

Viral Advertising: Engage Your Consumers! In today’s marketing world, consumer engagement and communication is critical.  Customers want tailored communication from companies, and if the message is strong enough, consumers will pass the message on to their friends, family and colleagues.  This transfer of messaging from one person to another can create...