In the last session of the SES NY event, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results. This session used real-life examples to teach attendees the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts. Topics included: PPC, SEO, landing page...
Below is a post from my company’s (Social Media Solutions) blog…Enjoy! Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe’s blog “The Social Organization.” Activity Metrics Pageviews Unique visitors Members Posts (ideas/threads) Number of groups (networks/forums) Comments...
Campaign Strategy: SEO & Social Media - Part 1 - Strategy Development Any website that is aimed towards sales or eCommerce should have a search engine optimization (SEO) strategy built in to the development process. Search engine optimization aims to get more visitors to a website by helping it get higher rankings in the search engines. This simply means...
Branding Strategies: New Skittles Marketing: Successful Branding Strategy? The internet marketing industry has been full of chatter about Skittles’ new internet marketing campaign. Skittles tried an interesting new approach to online marketing and social media when they launched their new company website, on a wikipedia portal, featuring a live Twitter...
Branding Strategies: Energizing & Supporting your Customers Last year, social media expert Chris Brogan wrote an article on 50 ways that marketers can use social media to improve their marketing. The article became extremely popular amongst marketers, causing another social media expert, Jeremiah Owyang, to modify the list and segment the 50 social media...
Type your name into Google and see what happens. If you have multiple forms of informative content about you appearing in the top ten, congratulations, you are pretty well branded online. If your results are slim however, you may have some work to do to increase the power of your name. Large corporations understand the power of a name, but now, we are in...