Branding Strategies: New Skittles Marketing: Successful Branding Strategy? The internet marketing industry has been full of chatter about Skittles’ new internet marketing campaign. Skittles tried an interesting new approach to online marketing and social media when they launched their new company website, on a wikipedia portal, featuring a live Twitter...
This eye opening video on Globalization was made by Karl Fisch, Scott McLeod, and Jeff Bronman, and has received well over 2 million views since it was posted in October 2008. Enjoy…. The Top 10 demand Jobs in 2010 did not exist in 2004: An example is community manager a position that did not exist in 2004 that now exists 1 out of 8 couples married in...
When video marketing emerged on the scene years ago, many marketers decided to focus on developing strategies for user generated video campaigns, where users submitted their own videos to corporations to represent their brands or products. Now, as video evolves into a multi-dimensional medium, user generated content (UGC) is decreasing in popularity and...
Corporate Video Production: Video Marketing - 5 Steps for Success Online Videos have been named the primary focus of marketers in 2009, as it allows brand marketers to create and send out a message on multiple levels via visual imagery, the spoken word, music and visual text. In this exciting world of new media and social media, video can and will play an...
Internet Marketing News: Online Video Named as a Primary Focus of Marketers in 2009 According to a recent survey, conducted by PermissionTV of more than 400 senior-level decision makers online video is now the top priority for digital marketing budgets for 2009. The study finds that more than 50% of marketers surveyed are planning to launch an online video...
Branding Strategies: Energizing & Supporting your Customers Last year, social media expert Chris Brogan wrote an article on 50 ways that marketers can use social media to improve their marketing. The article became extremely popular amongst marketers, causing another social media expert, Jeremiah Owyang, to modify the list and segment the 50 social media...
As the co-founder of Social Media Solutions, Lauren’s expertise and enthusiasm translate into smart, innovative social media campaigns that complement traditional marketing efforts and provide measurable results. Her proven passion for learning, high level of energy, and years of experience in the interactive realm have made her a popular speaker across the country. Organizations benefit from her deep understanding of topics such as social media for small businesses, social media within political campaigns, and social media for higher education.