Below is a post I wrote for my company’s (Social Media Solutions) blog…Enjoy! When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective...
Budgets are Increasing for Social Media eMarketer published an article last week on how marketers are increasing their budgets to allow for social media spending. Here is an excerpt: Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the...
One of the top questions that I receive about Social Media Marketing, is “which platforms/websites should I use to build my company’s business?” The answer that I give is always the same: “It depends.” You see, there is no one-size fits all answer or approach to social media marketing. Successful campaigns are developed by...
The Association of National Advertisers (ANA) recently completed a study showing the effect the recession is having on the marketing industry. This is the second part of a two-part study, the first part was taken back in August of 2008 and asked if marketers thought their budgets would increase, decrease or remain the same in the next six months. Marketers...
Of Facebook’s 150 million members, 25 million are strictly mobile users, utilizing their mobile phone to manage, interact, and grow their accounts. With all of the new mobile phone technologies arriving from Apple, Nokia, and Blackberry, users are able to engage online via cell phone, as easily as they can with their laptops. Facebook is only one of many...
Online Video Marketing: The SEO Value of Videos We have all seen the increase in video marketing over the past few months, and heard all of the chatter about the value of video from marketing experts, but did you know that video marketing, or social videos, are also an extremely valuable SEO tool? Well, you do now! According to a study by Nate Elliott, now...