Below is a post I wrote for my company’s (Social Media Solutions)  blog…Enjoy! When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social...

Budgets are Increasing for Social Media eMarketer published an article last week on how marketers are increasing their budgets to allow for social media spending.  Here is an excerpt: Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They...

One of the top questions that I receive about Social Media Marketing, is “which platforms/websites should I use to build my company’s business?”  The answer that I give is always the same:  “It depends.”  You see, there is no one-size fits all answer or approach to social...

The Association of National Advertisers (ANA) recently completed a study showing the effect the recession is having on the marketing industry.  This is the second part of a two-part study, the first part was taken back in August of 2008 and asked if marketers thought their budgets would increase, decrease...

Of Facebook’s 150 million members, 25 million are strictly mobile users, utilizing their mobile phone to manage, interact, and grow their accounts.  With all of the new mobile phone technologies arriving from Apple, Nokia, and Blackberry, users are able to engage online via cell phone, as easily as...

Online Video Marketing: The SEO Value of Videos We have all seen the increase in video marketing over the past few months, and heard all of the chatter about the value of video from marketing experts, but did you know that video marketing, or social videos, are also an extremely valuable SEO tool? ...

Marketing Trends: What’s Does it Take to Find a Great Social Network Application? My colleague, Jean Ann Van Krevelen recently wrote a post about “Using Applications is Social Network Profiles.”  She writes, “Social media platforms, particularly social networking sites,  have made the use of...

Branding Strategies: Online Etiquette: Not So Far From Everyday Manners… One of the most common questions I receive from clients merging into the online space is how do I communicate with my “new friends” online, or “how do I reach out and make friends online?”  The answer is deceptively simple,...

Campaign Strategy: Main Benefits fo Social Media Marketing If you are struggling to convey the value that social media marketing has to your business or organizations, the below chart from eMarketer may be able to help you make your case a little stronger.  Experts asked US Marketing Executives across...

Business Metrics: Tools for Effective Social Media Measurement One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your campaign.  Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing...