Branding Strategies: Online Etiquette: Not So Far From Everyday Manners… One of the most common questions I receive from clients merging into the online space is how do I communicate with my “new friends” online, or “how do I reach out and make friends online?” The answer is deceptively simple, and it is a question in return. I reply, “how do you...
Campaign Strategy: Main Benefits fo Social Media Marketing If you are struggling to convey the value that social media marketing has to your business or organizations, the below chart from eMarketer may be able to help you make your case a little stronger. Experts asked US Marketing Executives across the country what they believed the main benefits of social...
Business Metrics: Tools for Effective Social Media Measurement One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your campaign. Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing consultants and marketers a like with the right metrics...
One of the first things that a lot of companies will do in their social media strategy is to create a social network profile, via MySpace, Facebook, Ning, or other network, but knowing how to fully utilize that profile is another matter entirely. Many companies look at a social network profile as a way to plug their brand as often as possible, spamming anyone...
Marketing Trends: Social Media meets Astronomy Yesterday, the Brains on Fire blog wrote a post about how social media relates to a relatively unusual topic… Astronomy. They wrote: “Did you know that astronomers just discovered that the Milky Way is 50% larger than they originally thought? Just think about it for a second – all those new planets...
Exciting internet marketing news… Twitter has finally found their revenue model! “How will Twitter make money?” This was the golden question being asked in 2008 by social media experts and Fortune 500 brands alike. The $500-million question (the amount, mostly in stock options, that Facebook reportedly offered to buy Twitter) has plagued the company...
As the co-founder of Social Media Solutions, Lauren’s expertise and enthusiasm translate into smart, innovative social media campaigns that complement traditional marketing efforts and provide measurable results. Her proven passion for learning, high level of energy, and years of experience in the interactive realm have made her a popular speaker across the country. Organizations benefit from her deep understanding of topics such as social media for small businesses, social media within political campaigns, and social media for higher education.