<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.7.1" -->
<rss version="0.92">
<channel>
	<title>Lauren Candito</title>
	<link>http://laurencandito.com</link>
	<description>Interactive Marketing Consultant</description>
	<lastBuildDate>Wed, 10 Jun 2009 18:37:34 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>10 Ways to Boost the Value of Your Blog</title>
		<description><![CDATA[

Branding Strategies: 10 Ways to Boost the Value of Your Blog
Chris Baggot,CEO and Co-Founder of Compendium Blogware, recently wrote a post for iMedia Connection that I found very valuable on 10 ways to boost the value of your corporate blog.  Here are some great points from Chris.
This past year was a tough one for corporate [...]]]></description>
		<link>http://laurencandito.com/2009/05/25/235/</link>
			</item>
	<item>
		<title>8 Ways to Boost Your SEM Results</title>
		<description><![CDATA[In the last session of the SES NY event, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results. This session used real-life examples to teach attendees the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts. Topics included: PPC, [...]]]></description>
		<link>http://laurencandito.com/2009/05/22/8-ways-to-boost-your-sem-results/</link>
			</item>
	<item>
		<title>Social Media Metrics: A Master List</title>
		<description><![CDATA[Below is a post from my company&#8217;s (Social Media Solutions)  blog&#8230;Enjoy!
Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe’s blog  “The Social Organization.”
Activity Metrics 

Pageviews
Unique visitors
Members
Posts (ideas/threads)
Number of groups (networks/forums)
Comments &#38; Trackbacks
Tags/Ratings/Rankings
Time spent on site
Contributors
Active contributors
Word count
Referrals
Completed profiles
Connections (between members)
Ratios: Member to contributor; Posts to [...]]]></description>
		<link>http://laurencandito.com/2009/05/21/social-media-metrics-a-master-list/</link>
			</item>
	<item>
		<title>The 4C&#8217;s of Social Media</title>
		<description><![CDATA[Below is a post I wrote for my company&#8217;s (Social Media Solutions)  blog&#8230;Enjoy!
When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective [...]]]></description>
		<link>http://laurencandito.com/2009/05/20/the-4cs-of-social-media/</link>
			</item>
	<item>
		<title>Budgets are Increasing for Social Media</title>
		<description><![CDATA[Budgets are Increasing for Social Media
eMarketer published an article last week on how marketers are increasing their budgets to allow for social media spending.  Here is an excerpt:
Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without [...]]]></description>
		<link>http://laurencandito.com/2009/04/22/budgets-are-increasing-for-social-media/</link>
			</item>
	<item>
		<title>Social Media Solutions</title>
		<description><![CDATA[Understanding social media and its impact on your business is critical. Static websites are no longer the pinnacle of communication, as today’s consumer seeks engagement and two-way conversations.  As consumers are increasingly empowered to take control of brands online through user generated content, blogs, forums etc, marketers must adopt new ways of approaching brand management [...]]]></description>
		<link>http://laurencandito.com/2009/04/03/social-media-solutions/</link>
			</item>
	<item>
		<title>The Key To Social Media Marketing</title>
		<description><![CDATA[One of the top questions that I receive about Social Media Marketing, is &#8220;which platforms/websites should I use to build my company&#8217;s business?&#8221;  The answer that I give is always the same:  &#8220;It depends.&#8221;  You see, there is no one-size fits all answer or approach to social media marketing.  Successful campaigns are developed by understanding [...]]]></description>
		<link>http://laurencandito.com/2009/03/26/the-key-to-social-media-marketing/</link>
			</item>
	<item>
		<title>Identifying the &#8220;Best&#8221; Brand Evangelists</title>
		<description><![CDATA[Branding Strategies: Identifying the &#8220;Best&#8221; Brand Evangelists

Yesterday I wrote about a case study for CashForGold, and their mistake of not developing sincere brand evangelists in today&#8217;s market.  In this post, I want to talk to you about brand evangelism and how to determine which customers will make the best brand evangelists for your products/services.
What is [...]]]></description>
		<link>http://laurencandito.com/2009/03/12/identifying-the-best-brand-evangelists/</link>
			</item>
	<item>
		<title>SEO &amp; Social Media - Part 1 - Strategy Development</title>
		<description><![CDATA[Campaign Strategy: SEO &#38; Social Media - Part 1 - Strategy Development
Any website that is aimed towards sales or eCommerce should have a search engine optimization (SEO) strategy built in to the development process.  Search engine optimization aims to get more visitors to a website by helping it get higher rankings in the search engines. [...]]]></description>
		<link>http://laurencandito.com/2009/03/11/seo-social-media-part-1-strategy-development/</link>
			</item>
	<item>
		<title>CashForGold Case Study: Brand Management Gone Wrong</title>
		<description><![CDATA[A few weeks ago, amateur sociologist Rob Cockerham of Cockeyed.com wrote a negative/funny article about the questionable business practices of Cash4Gold, a company that offers money for gold jewelry and coins you send them. I suggest you read his article, &#8220;Cash4Gold Will Offer One-Third of the Actual Value for your Gold.&#8221;

Soon after being written, Rob&#8217;s [...]]]></description>
		<link>http://laurencandito.com/2009/03/11/cashforgold-case-study-brand-management-gone-wrong/</link>
			</item>
</channel>
</rss>
